Live Commerce is a form of online commerce that allows e-tailers to promote their products live and sell them simultaneously via streaming video. This tool is particularly useful for consumers who need to see the product in action and ask questions before purchasing, which can be difficult when buying online without being able to test it in person.
To increase their sales and keep in touch with their customers, e-retailers can use different sales animation tools, such as promotional offers, private sales and social media animations. They can also use digital levers such as display, gamification and demonstration videos to increase customer engagement. Live Commerce is a perfect example.
For e-retailers, Live Commerce can have many benefits, including:
In addition to increasing sales of the product being promoted, Live Commerce can also have a more global impact, such as:
According to a study, using Live Commerce is a winning strategy for e-retailers, as it can lead to a positive increase in these metrics.
Live Shopping is based on the immediacy of the sale, but it is also possible to broadcast the replay on your product sheets or on your social networks to reach an even larger audience.
In addition, a product listing with a video on it generates 37% more shopping cart additions than a listing without a video. By combining entertainment with quality product information, live shopping is a great way to attract consumers, who are more likely to make a purchase. For e-tailers, this new channel is a growth booster with a significant ROI.