Since its appearance in China and the United States, Live Shopping has established itself as a major innovation in e-commerce. Since the pandemic, this trend has gained momentum in France, offering a whole new online shopping experience. But what are the benefits of Live Shopping, and how does it differ from the Chinese and American markets? And above all, why should brands make it part of their digital strategy? Discover all the answers in video 👇
Read the articleThere's no doubt that videos are dominating the advertising landscape. With shoppable video shorts, you can get your message across in a fraction of a second. The key is to create informative, inspiring and entertaining formats that won't take your potential customers too long to watch.
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