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Discover the Top E-Commerce Lives
Thomas GENTILLET
KAM eRetail & Marketplace
"At the end of each Live, the Live is automatically divided into small product parts and attached to the product pages of our e-retailers' websites. This means that a consumer, when he is on a product page, will be able to have the classic characteristics and also the Live Shopping that talks about that product. The objective of Live Shopping is to generate revenue, whether for Pierre Fabre or for our e-retailers. And that's the main advantage of this Live Shopping, it's to get revenue and value creation. "
"Our collaboration with Caast around Live Shopping was marked by co-construction, listening and interaction, but also and above all by support and benevolence. We were very pleased with their agility, pragmatism and efficiency. "
"Live allows us to have interaction with our community, they are super responsive on social media, including on our site [...] that's why we can produce this type of content and capitalize on it to better explain all our expertise to them. "
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