Discover the Power of Live Commerce: Rock & Roll interview with Antoine Leclercq and Stéphane Soumier

Dive into the world of Live Commerce with Antoine Leclercq, CEO of Caast, in a fascinating interview conducted by BSmart's Stéphane Soumier. The exchange covers the main thrusts of Live Shopping and illustrates how different brands are exploiting this new trend to engage their audiences and boost sales.

Here's what you'll learn from this interview:

• Live Commerce in China: China, the leader in Live Shopping, has valuable lessons to offer. Find out how Chinese brands have successfully integrated Live Shopping into their e-commerce strategy.
• Cultura: Cultura, a well-known brand, has implemented Live Shopping in a unique way. Explore how Cultura is using Live Shopping to create stronger engagement with their audience and boost sales.
• The Influencer Community: Influencers play a crucial role in Live Shopping. Learn how you can work with them to maximize the impact of your Live Shopping campaigns.
• Leroy Merlin: Leroy Merlin has adopted Live Shopping to better serve their customers. Find out how they did it and what benefits they gained.

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The interview offers valuable insights into the world of Live Shopping, with concrete examples and practical advice. Watch the interview here.

Want to dive even deeper into the world of Live Commerce? Find out how Caast can help you integrate Live Shopping into your e-commerce strategy. Contact us to find out more.

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