Live shopping is becoming more and more popular and that's why it's important to know how to improve your lives so that your customers have a quality experience. In this video, Karine gives you three good reasons why it's important to rehearse before a live shopping.
The first reason is that it allows you to test your script. It's important to think about the host's body language when you're writing, because it's not something you can improvise. It's important to rehearse to make sure everything works properly on the day of the shoot.
The second reason is the technical aspect. It is important to check that all the equipment is in good condition and that the batteries are charged. It is also important to check that the venue is large enough for the camera operators to move around freely. The lighting and the sound must also be checked to avoid problems during the live.
The last reason is the facilitator's elocution. It is important to rehearse in real life conditions so that everyone gets their bearings. Holding a mock live performance is also a good idea to ensure that everything goes according to plan.
In short, rehearsing before a live shopping event is essential to improve your shoot and provide a quality experience for your customers. Don't hesitate to ask questions and subscribe to receive new tips on the subject.
Today I'm going to present you a product (beep)
Today I'm going to present you (beep)
They tell me to take the tablet? I don't have my glasses! (beep)
Can you test the hair dryer? Oh that's hard to say! Of course you can! Here hot and cold... here we go!
Oh the live... I am Karine and my mission is to help you improve your shoots.
We'll give you the three good reasons why it's important to rehearse.
The first reason is that you get to put your script to the test. Is everything I've written going to work well on the day of the shoot?
Have you thought about gestures? Imagine, the presenter has to move from left to right... you have to think about it when you write and it can't be improvised.
20 40-60 90 minutes live, imagine, there is no room for improvisation!
The second reason is technical. We have to check all the equipment: the cameras, does everything work? are the batteries charged?
It may be silly, but it's essential! No battery, no shooting!
If the place is too small, the cameramen will have a hard time moving from left to right and that's absolutely what we want to avoid.
Is the lighting strong enough? Is there no shadow?
The sound... ouch ouch the sound... If you install a HF kit with a tie microphone, you must check that the batteries are charged.
These are very small tips but they will save you the shooting.
The connection, do you have access to the whole network from where you are?
And the last one, the presenter's speech. Rehearse in real-life conditions so that everyone can get their bearings.
The tool allows you to do so, so don't deprive yourself.
Organize a fake live event to anticipate everything.
If you have any questions, don't hesitate!
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