[ # 1 🎥 - K.'s Live Shopping tips] How to present your product in a Live Shopping

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Are you getting into Live Shopping? That's great news! However, if you've come across this video, it's because you have some technical (or rhetorical) questions about presenting your product or service during your Live.

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Because yes, presenting your product or service well is an art! Script your Live Shopping: use your product in a real situation, compare, touch, show, ZOOM! Your customers are counting on YOU and your brand to give them all the information they need to be 100% convinced. And a 100% convinced customer is a customer who will undoubtedly come back to try your next Live Shopping experience (live or replay 😉 ).

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Our first tip: Put yourself in the head of your consumers

"What do they want from my offer? What do they want to know? "

To answer this question, nothing could be easier! We advise you to :

- Read customer reviews of your product on your own website or on marketplaces;

- Observe content creators on Youtube, Instagram or even Tiktok to get inspired by the "unboxing" codes, and understand the issues addressed during the discovery of a new product;

- Consult the forums to identify the questions your customers are asking. Your objective: to be relevant in the creation of your content and above all, to be closer to your customers' expectations.

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After all, they are the ones you need to convince of the relevance and truthfulness of your offer!

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