Pierre Fabre: Developing your retail media strategy with Live Shopping

Since its creation, Pierre Fabre has leveraged its unique expertise to offer products that combine effectiveness and respect for the skin. Today, with a presence in over 130 countries, the brand continues to grow while remaining true to its fundamental values of quality, innovation and respect for people and the environment.

Pierre Fabre - Taking care of yourself starts today

Its story began in 1962 in south-west France, when pharmacist Pierre Fabre founded his own company in Castres. His vision? To focus on products that respect both people and the environment.

• In 1965, the Klorane brand was created, offering plant-based hair care products.
• Two years later, in 1967, the Ducray brand, specialized in the treatment of skin and scalp problems, was acquired.
• In the early 1970s, the company entered the dermo-cosmetics sector with the creation of the Avène brand, based on the properties of Avène thermal spring water.
• Over the years, other iconic brands such as René Furterer, Galénic and A-Derma have enriched the company's portfolio.

Today, Pierre Fabre is the second largest independent pharmaceutical company in France, with a presence in over 130 countries. Its unique model, which extends from research to distribution, enables it to control the entire value chain for its products.

Pierre Fabre is also recognized for its commitment to corporate social responsibility. In 2005, Pierre Fabre created the Pierre Fabre Foundation, recognized as a public utility, which works to promote access to quality healthcare in developing countries.

"First of all, we chose Live Shopping because it's a highly engaging format. First of all, it's a format that's easily accessible and consultable on the Cultura website. It's a format where, with a chat, we can interact; in other words, we can present products, push them via little capsules in the interface - we have an experience that is hyper interactive and that immediately answers any questions we may have." Adrien Ruiz, Content Project Manager

Key points

• Increase interaction with group partners
• Improve the visibility of content on partner sites
• Improve sales performance for products sold in parapharmacy outlets
• Improve awareness of the Group's historic brands

Context

Develop your retail media strategy with Live Shopping

Pierre Fabre, a major player in the pharmaceutical and dermo-cosmetics industry, was looking to innovate its B2B2C digital strategy to strengthen its links with its distributors and retailers. Understanding the growing importance of Live Shopping in the B2C world, Pierre Fabre decided to adopt this new format to get closer to its online and offline retailers (pharmacies, parapharmacies and other specialized distributors).

The solution

With no dedicated physical point of sale, Pierre Fabre needed a robust and differentiating digital strategy to strengthen customer engagement with the Group's brands and personalize their shopping experience.

The Pierre Fabre Group has integrated Live Shopping into its digital strategy, starting with Live product demonstration sessions, Q&A with experts and exclusive offers associated with Live Shopping.

Since the launch of Live Shopping, the Pierre Fabre Group has seen a significant increase in engagement for the Group's brands, with higher conversion rates and improved customer loyalty.

Create online content with Live Shopping

• Broadcasting Lives from a site dedicated to the brand and its actions
• One Live a month to set the pace
• Inspirational themes around well-being and skincare
• The presence of brand experts to guarantee the seriousness of Live
• A respected brand DNA and an inspiring Live concept
• Replay formats available as collections to continue the Live experience

By adopting Live Shopping, the Pierre Fabre Group has not only strengthened its digital positioning, but has also succeeded in creating a unique customer experience, which has increased customer engagement and boosted online sales. The strategy has also strengthened the brand's image as an innovative, wellness-oriented player.