Its story began in 1962 in south-west France, when pharmacist Pierre Fabre founded his own company in Castres. His vision? To focus on products that respect both people and the environment.
Today, Pierre Fabre is the second largest independent pharmaceutical company in France, with a presence in over 130 countries. Its unique model, which extends from research to distribution, enables it to control the entire value chain for its products.
Pierre Fabre is also recognized for its commitment to corporate social responsibility. In 2005, Pierre Fabre created the Pierre Fabre Foundation, recognized as a public utility, which works to promote access to quality healthcare in developing countries.
"First of all, we chose Live Shopping because it's a highly engaging format. First of all, it's a format that's easily accessible and consultable on the Cultura website. It's a format where, with a chat, we can interact; in other words, we can present products, push them via little capsules in the interface - we have an experience that is hyper interactive and that immediately answers any questions we may have." Adrien Ruiz, Content Project Manager
Pierre Fabre, a major player in the pharmaceutical and dermo-cosmetics industry, was looking to innovate its B2B2C digital strategy to strengthen its links with its distributors and retailers. Understanding the growing importance of Live Shopping in the B2C world, Pierre Fabre decided to adopt this new format to get closer to its online and offline retailers (pharmacies, parapharmacies and other specialized distributors).
With no dedicated physical point of sale, Pierre Fabre needed a robust and differentiating digital strategy to strengthen customer engagement with the Group's brands and personalize their shopping experience.
The Pierre Fabre Group has integrated Live Shopping into its digital strategy, starting with Live product demonstration sessions, Q&A with experts and exclusive offers associated with Live Shopping.
Since the launch of Live Shopping, the Pierre Fabre Group has seen a significant increase in engagement for the Group's brands, with higher conversion rates and improved customer loyalty.
By adopting Live Shopping, the Pierre Fabre Group has not only strengthened its digital positioning, but has also succeeded in creating a unique customer experience, which has increased customer engagement and boosted online sales. The strategy has also strengthened the brand's image as an innovative, wellness-oriented player.
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