Silence ça caaste !
In this episode of our "Silence Ça Caaste" feature on Boulanger, the iconic retailer of household appliances and multimedia, we went behind the scenes at their Live Shopping studio to discover the filming of their special Black Friday Live. In this episode, the teams give us their testimonials and share their secrets for producing a high-performance, engaging Live.
Boulanger, founded in 1954, has become a major retail player in the field of home appliances and multimedia in France. True to its commitment to offering innovative and engaging shopping experiences, Boulanger has evolved with market trends to meet the expectations of its customers.
In 2020, the chain launched its Live Shopping strategy to strengthen the connection with its customers and boost sales.
With Black Friday approaching, a must-attend retail event, Boulanger saw a unique opportunity to capitalize on this strategy. The aim was to offer a dynamic, fun and interactive Live Shopping experience capable of captivating the audience and boosting sales. This special Black Friday Live Boulanger was produced in their own Live Shopping studio, specially designed to offer optimum broadcast quality and a professional setting for their weekly broadcasts, every Thursday at 6.30pm.
"Live Shopping is great content, but you have to know how to reuse it: place it on the customer journey at the right moment. We've just released our video shorts, which are video capsules from Live Shopping that we push onto the product page, answering a question in just a few seconds. "
Pauline Roche, New Content Project Manager
For this special Black Friday Live Shopping, Boulanger featured its regular host on the products presented, backed up by a Boulanger sales consultant. Their in-depth knowledge and dynamism captivated the audience, making each demonstration attractive and instructive.
Real-time interaction between the hosts and moderators and the spectators also marked the Boulanger Live Shopping. Customers were able to ask questions, give their opinions and receive instant answers.
Boulanger took advantage of the opportunity to offer exclusive promotions and special offers available only during the Live event. This strategy not only attracted a large audience, but also encouraged impulse buying, creating a sense of urgency among spectators.
The broadcast took place in Boulanger's Live Shopping studio, a space specially designed to ensure optimum production quality. The studio was equipped with video production and capture tools, to guarantee a smooth and professional broadcast, maximizing visual impact and viewer engagement.
Since its creation in 1954, Boulanger has built a solid reputation on its expertise in household appliances and multimedia. The brand has evolved with the needs and expectations of its customers, offering quality products and services adapted to each era. Sales promotion at Boulanger has thus taken on a new dimension with Live Shopping since 2020.
Boulangerwas a pioneer in the adoption of Live Shopping in France.This strategy enables the chain to create an interactive and immersive shopping experience, fostering a direct and personal relationship with customers. Live Shopping also enables products to be demonstrated in real time, immediately answering consumers' questions and boosting their confidence.
Boulangerhas its own Live Shopping studio, with a video production team to guarantee high-quality broadcasts. This studio allows for professional product presentations, while also allowing for innovation on certain Live Shopping events outside the studio.
This dedicated space and team make it possible to give their customers a regular rendezvous: Boulanger, for example, organizes a Live Shopping event every Thursday evening, playing on the themes of the moment: Black Friday, Festive Season, French Days and many others.
Throughout the collaboration, you'll benefit from human support for project management and Live Shopping strategy.
It takes less than 30 minutes to integrate the entire Caast solution on any e-commerce site without technical teams.
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