Silence ça caaste !
Since its creation in 1949 by Édouard Leclerc, the E.Leclerc brand has become a major player in French and European retailing. Historically centered on the hypermarket model, the brand has evolved over the years to adapt to consumer needs and expectations. At the heart of its DNA, E.Leclerc has always upheld the values of proximity, quality and low prices, while emphasizing its commitment to customers' purchasing power. Thanks to its cooperative model, in which stores are independent while benefiting from the support of the group, E.Leclerc has succeeded in preserving its independence and maintaining a high level of responsiveness to market changes.
Our aim with Live Shopping is to keep in step with the high point of our sales activities throughout the year; we organize "commercial" operations both in-store and on our website, which are relayed by various online and offline channels. For example, today's special Manga Live (editor's note: on the eve of the launch of Japan Expo 23), enables us to present our collections to fans of the genre and to appraise the products we can sell on the Leclerc site." Elodie ZITTOUN, E-commerce Manager at E.Leclerc
In a constantly evolving retail sector, E.Leclerc is faced with fierce competition, the growing power of e-commerce and ever-changing customer expectations. To meet these challenges, the company has decided to diversify its sales strategy by integrating Live Shopping to enliven key moments of the year.
E.Leclerc has adopted a nuanced approach by integrating Live Shopping into specific periods of the year, such as sales, seasonal cultural events or special holidays. This strategy enables E.Leclerc to maximize the impact of its Live Shopping sessions by targeting times when customer demand is particularly high.
E.Leclerc's nuanced sales strategy, based on the integration of Live Shopping at key retail moments, is proving to be a winning approach. By strengthening customer engagement, stimulating targeted sales and strategically differentiating itself, the company is demonstrating its ability to adapt to market changes and meet consumer expectations. This strategy testifies to E.Leclerc's determination to offer unique shopping experiences tailored to the needs of its customers, while positioning itself as a leader in convenience retailing.
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