Pierre Fabre's Live Shopping Multicasting Strategy: An Engaging Approach

In this episode of our "Silence ça caaste" report devoted to Pierre Fabre, the iconic cosmetics group, we went behind the scenes at Eaux Thermales d'Avene, in the Herault region of France, to discover the filming of their Live focused on the Avene brand. In this episode, the teams tell us what they did to produce an effective and engaging Live.

History of Pierre Fabre and its Live Shopping strategy

Pierre Fabre's main aim with Live Shopping is to offer its viewers an interactive and educational experience. The main objective is to show participants how to find the ideal routine for taking care of themselves, highlighting effective solutions for skin, hair and smile issues.

By inviting viewers to ask their questions live to the LAB for CARE experts, Pierre Fabre aims to create a direct and personalized dialogue, enabling participants to obtain advice tailored to their specific needs.

Through these Live shopping events, Pierre Fabre also wishes to share its philosophy that it is possible to live better by learning to take care of oneself and others, by seeking out products and ingredients that are respectful of the skin and the environment.

Replays of the "LIVE for CARE" events are available to enable those who missed them to view them at any time, and viewers are encouraged to set up an alert to be informed of upcoming not-to-be-missed events. In short, these Live shopping events are an opportunity for Pierre Fabre to share its expertise, educate its audience and promote a holistic approach to well-being and beauty.

"You can see the live shopping show on nine websites simultaneously, in multicast mode. The three big advantages for an e-retailer of broadcasting Pierre Fabre's live shopping: The first is the whole animation part, proposing new content to consumers. The second is the enrichment and creation of content for product pages. At the end of each live, the live is automatically cut into small product sections and attached to the product pages of our e-retailers' sites. As a result, when a consumer is on a product page, he or she will be able to see the classic characteristics of the product, as well as the live shopping page about it. The last point is profitability and performance, since the aim of live shopping is to generate sales, whether for Pierre Fabre or for our e-retailers. So the main advantage of live shopping is to generate sales and create value. "
‍Thomas Gentillet, KAM eRetail & Marketplace

Key points of Silence, ça caaste chez Pierre Fabre

Silence ça Caaste" features a special episode spotlighting Pierre Fabre and its exceptional live event at the Avene spa, which sought to highlight the application of anti-aging skincare. Viewers discover the company's objectives, its content choices and its approach to interacting with the public, offering an in-depth understanding of the issues and challenges faced by the Pierre Fabre team in organizing a Live Shopping event.

‍Whydid you choose to film in Avène? If you're a fan of Avène thermal spring water products, this Live Shopping offers you the opportunity to delve into the very origins of the beneficial water they're made from! In fact, you'll discover the source of Avène, this charming village nestled in the heart of the Cévennes mountains.

‍This"Silence ça Caaste" offers exclusive behind-the-scenes access to Pierre Fabre's Live Shopping shoots. Viewers can discover the stages of preparation, set-up, technical and logistical management, as well as the teams dedicated to producing these events. This immersion showcases the meticulous work and expertise required to deliver a quality experience to spectators.

• You'll learn how to build a Live
• The people involved in Live and the chosen venue
• Live multicasting on e-retailers' websites

Finally, the episode highlights Pierre Fabre's experienced moderators, responsible for answering audience questions, managing interactive features, launching the quiz.... Their crucial role ensures a smooth and engaging experience for all participants.

In summary, this special episode of "Silence, ça caaste" offers a captivating dive into the world of Pierre Fabre's Live shopping, highlighting its strategy, the behind-the-scenes of its shoots and the key players involved in these events, all thanks to an immersive and informative approach.

How Pierre Fabre stands out

As part of a Live Shopping filmed at the Avene spa, Pierre Fabre chose to highlight its anti-aging skincare expertise. This strategic choice makes it possible to demonstrate the benefits of their products in a concrete, immersive way, while offering viewers an authentic experience.

‍Live Shopping, as an interactive, live format, offers Pierre Fabre several advantages. Firstly, it allows the company to present its products in a dynamic and engaging way, a far cry from traditional presentations. By filming at the Avène spa, the company adds an extra visual and sensory dimension, allowing viewers to immerse themselves in the soothing, regenerating environment of anti-aging skincare.

‍Furthermore, Live Shopping offers Pierre Fabre an ideal platform for interacting directly with its community of customers. During Live, viewers can ask questions in real time, enabling experts to respond instantly and provide personalized advice. This interaction strengthens the bond between the brand and its customers, while offering a more user-friendly and transparent shopping experience.

‍Byusing Live Shopping as a communication and sales tool, Pierre Fabre is committed to offering an exceptional customer experience, while showcasing its know-how and expertise in anti-aging skincare.

‍Inaddition, Pierre Fabre has set up a partnership with 9 e-retailers who simultaneously broadcast the Live events on their websites. This collaboration further expands the audience and reach of the Live Shopping events, enabling a greater number of consumers to access the advice, demonstrations and promotions offered during these sessions.

‍Furthermore, at the end of each Live Shopping, shorts, short videos, are created for each product presented during the event. These videos are then linked to the corresponding product pages on partner e-retailers' sites. This clever strategy makes it easy for consumers to find demonstrations and information specific to each product, reinforcing their confidence in their purchasing decisions.

‍Insummary, thanks to these partnerships and the creation of video shorts, Pierre Fabre maximizes the impact and sustainability of its Live Shopping events, ensuring prolonged visibility for its products and a transparent, enriching shopping experience for its customers.