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Caast at NRF Big Retail Show 2024: our selection of innovative startups and the importance of Test & Learn
January 17, 2024
At the heart of the NRF Big Retail Show 2024 in New York, Caast.tv immersed itself in a sea of innovations and trends redefining the future of retail and e-commerce. Among the multitude of talent on show, our team has carefully selected startups that dazzle with their creativity and forward-thinking vision. Let's dive into our selection of nuggets, those that are shaping the future face of e-commerce. Welcome to the captivating world of "Our Selection of Innovative Startups at NRF 2024".
Veesual offers an immersive experience by allowing consumers to dress a virtual mannequin to visualize clothes before purchase. A simple, intelligent idea, perfectly executed. This promising French startup, represented by Maxime Patte, deserves our full attention.
Cimulate, Inc. has distinguished itself with a solution for personalizing the e-commerce user experience, based on users' browsing history. An approach that looks set to become the norm in future versions of major e-commerce platforms.
HawkSearch stands out by offering a product search and recommendation solution to optimize the e-commerce experience. With concrete use cases and a focus on major brands, HawkSearch captured our attention.
Measmerize simplifies the search for the right size by providing indications of garment fit, enhancing the online shopping experience. A simple, practical approach that promises to optimize conversions.
poq has positioned itself as a key ally in the management of e-commerce mobile applications from A to Z. By solving UX, development latency and bug problems, poq offers a turnkey solution, while providing strategic support.
Solaire stands out by facilitating the resale of P2P products thanks to a digital passport, while offering valuable insights. Although recently created in 2022 and focused on luxury goods, Solaire's vision seems relevant to structuring the second-hand market more broadly.
PhotoRoom sets itself apart by staging your products and standardizing their rendering on your e-commerce site. Their generative AI models are well realized, and the addition of connectors to facilitate integration with e-commerce platforms would be the icing on the cake.
Boodle AI is positioned as the marketplace for AI solutions, offering the possibility of combining human creativity with the efficiency of generative artificial intelligence. This approach enables e-tailers to customize their suite of AI solutions.
Testimonials at NRF from Sharon Gee of Feedonomics, Melissa Dixon of Bigcommerce, and the CEO of Houzer highlight the crucial importance of Test & Learn in the retail sector.
Melissa Dixon of Bigcommerce: "Developing your distribution strategy involves Test & Learn and choosing the right channels".
Lessons such as meeting buyers' expectations, choosing the right distribution channels, and recognizing the crucial role of people in the evolution of the business underline the importance of remaining agile and implementing intelligent approaches to seize growth opportunities.
Sharon Gee of Feedonomics: "As a buyer, if I see my favorite influencer showing me a product they love, I want to be able to buy it in two clicks. [...] We have to meet our buyers' requirements."
The Best Practices shared by Feedonomics, including agility, harmonization of solutions, and leveraging data, underline the importance of creating a dynamic approach while taking advantage of growth opportunities:
Sharon Gee of Feedonomics demonstrates the need to capitalize effectively on AI in 2024: "As we enter 2024, artificial intelligence is becoming an easily actionable, uncomplicated necessity for retailers and brands alike. Exciting opportunities lie ahead, and Caast will continue to explore and share advances in this ever-evolving sector."
To conclude this journey to the NRF, discover the video message from Antoine, CEO of Caast, directly from the event.