From January 14 to 16, Caast.tv will be at the NRF Big Retail Show 2024 in New York, the must-attend event for innovation and trends in retail and e-commerce. Join our team at the heart of this event, where the future of retail is taking shape: welcome to the NRF Big Retail Show 2024 with Caast!

What is the NRF Big Retail Show?

The National Retail Federation (NRF) is the trade organization for retailers in the United States. Since its creation in 1911, the NRF has brought together industry players and played an important role in promoting innovations in retail and e-commerce.

The Big Retail Show: total immersion in the global retail sector

After testifying at a conference in 2012, Bill Clinton, former President of the United States, said, "I don't think I've spoken in front of so many people since I've been President, and even then, I don't think I've testified in front of people."

Covering an area of over 28,000m2 and featuring more than 1,000 exhibitors, the NRF Big Retail Show covers many areas of the industry, from technology to logistics to customer experience. With pavilions of leading and innovative exhibitors, groundbreaking conferences by retail players, and live demos, the NRF Big Retail Show is the must-attend event that the Caast team has chosen to showcase its solution and latest innovations.

The day began on January 14 with a keynote address by John Furner, President and CEO of Walmart U.S., the number 1 retailer in the U.S., and Chairman of NRF. Opening the event, he outlined the key topics for NRF 2024 and gave an update on the retail sector.

NRF 2024: Caast presents its latest innovations in the Business France delegation

Caast is one of 40 Business France nuggets chosen to present their solutions at NRF 2024.

Being part of the Business France delegation offers Caast.tv an opportunity to make key connections and explore partnership opportunities. These synergies with other innovative companies create an ecosystem conducive to the exchange of ideas that are shaping the future of retail.

As a key player in live shopping in France, Caast.tv unveils its latest multitarget features at the NRF Big Retail Show 2024. Live demonstrations highlight the tools of the Caast solution. This is an opportunity for Caast experts to reiterate the benefits of the solution: creating human, interactive and engaging shopping experiences that enhance the customer experience.

Exclusive meetings with industry leaders allow Caast.tv to explore strategic partnerships. These meetings offer valuable insight into emerging retail trends and collaboration opportunities that can enrich the customer experience on e-commerce sites.

E-commerce trends detected by Caast at NRF 2024 on day one

Make way for AI! Many of the first trends detected by Caast teams at NRF are based on Artificial Intelligence, which, linked to Live Shopping, is becoming a major asset for boosting sales strategy and building customer loyalty.

AI is part of at least two of the four big trends given by GiveX at NRF to boost customer engagement:

• AI to predict customer engagement
• Hyper-customization (made possible by AI)
• Digital wallets and mobile payments
• Personalized video engagement, User Generated Content and online communities.

YesPLZ offers a design-based sorting solution, the "Mannequin Filter", to help you choose the right clothes on e-commerce sites. Buyers can customize their needs in terms of garment characteristics (length of certain parts, design...). The suggestions are updated in real time, facilitating the customer's search experience.

Stay connected for daily updates during NRF, with exclusive interviews and in-depth exploration of the highlights of this exceptional event.