Attracting a new customer can cost up to five times more than retaining an existing one; customer loyalty is not just a marketing strategy, it's an investment.
According to the latest research, loyal customers are more likely to become ambassadors for your brand, recommending it to friends and family.
In this context, how can Live Shopping be used to improve customer loyalty? And how can you integrate it into your digital strategy? Here's how.
Live Shopping is not just a sales channel, it's an interactive experience that creates a strong bond between a brand and its customers. This immersive experience gives customers privileged access to the brand and its products, making them feel like a privileged guest rather than a mere consumer.
Live Shopping sessions enable customers tointeract with the brandin real time, asking questions, giving feedback and taking part in games and competitions. This creates a sense of community and belonging, which fosters loyalty.
Thanks to Live Shopping, customers have access to exclusive content, such as product demonstrations, expert interviews and new collection reveals. What's more, the ability to personalize the Live Shopping experience according to each customer's preferences and buying behavior further strengthens loyalty.
Live Shopping allows you to create a real community around your brand. By inviting customers to actively participate in Live Shopping sessions, you reinforce their attachment to your brand and their sense of belonging to a community of like-minded people.
Gamification, or the use of gaming techniques in a non-game context, is an excellent way of stimulating customer participation. Organize quizzes, contests, surveys or challenges during your live events to encourage your customers to participate and come back.
On the occasion of its famous bi-annual fashion show, Etam presented its new collection of beach looks live from an iconic terrace in Saint-Tropez. The event was live-streamed on several platforms, including Instagram, Tiktok and Etam's e-shop, allowing a wider audience to discover the brand's new creations in real time. But Live Shopping enabled Etam to go beyond simply broadcasting a fashion show. Viewers had the opportunity to interact live with the brand, ask questions, share their impressions and, above all, buy their favorite pieces immediately from the Live. This approach not only offered customers a unique online shopping experience, but also helped create a stronger bond between them and the brand at a branded event.
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From its very beginnings, Cultura has set the standard for all those with a passion for creative leisure, culture and entertainment. Its success is based not only on its vast catalog of products, but also on its ability to create a close-knit, committed community around these themes.
By leveraging the interactive features and immersive format of Live Shopping, Cultura was able to boost the engagement of its online community. Brand fans were able to discover Cricut products live, watch demonstrations, ask questions and even make instant purchases.
These Lives have not only generated strong interaction with the community, but have also enabled Cultura to strengthen customer loyalty, by offering them an enriching and unique experience.
10,000 chat messages & 7,000 viewers connected simultaneously
At a time when e-commerce is booming, Boulanger wanted to get closer to its customers and enrich their shopping experience with Live Shopping. Thanks to an almost weekly schedule of Lives, customers have the opportunity to discover products in real time, ask questions and get instant answers from the brand's experts, and take advantage of exclusive promotional offers. A real interaction that strengthens the bond between Boulanger and its community. This shift towards Live Shopping has had a significant impact on Boulanger's digital presence. By offering a more dynamic and engaging online shopping experience, the company has succeeded in attracting a wider audience, increasing its online conversions and reinforcing its position as market leader.
In conclusion, Live Shopping is a valuable tool for increasing customer loyalty. Not only does it enable products to be presented in an attractive, interactive way, it also creates a community around the brand and strengthens the ties between the brand and its customers.
At Caast, we're convinced that Live is the future of online shopping. Find out how our platform can help you create memorable live shopping experiences and turn your customers into loyal fans.