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Organizing a Live Shopping event can be complex, especially when it comes to managing the technical aspects. Drawing on its experience with over 1,000 Live events, Caast offers practical advice on how to anticipate and solve potential technical problems.
Make a preliminary visit to the studio or store where Live Shopping will take place. Make sure the space is suitable for video capture, by checking the quality of natural light and artificial lighting.
Make a detailed plan of the shooting location, identifying the locations of cameras, microphones and technical crews. This will help you better organize the space and avoid staging problems on the big day.
Take into account the time of day of your Live Shopping event and adjust the lighting accordingly. If the event takes place in the morning or at the end of the day, plan for brighter lighting to compensate for low natural light levels.
Use professional, adjustable lighting equipment to adjust light intensity as required. This will enable you to maintain constant image quality throughout your live broadcast.
If possible, prefer indoor shooting locations to avoid being affected by changing weather conditions. Shooting outdoors can be risky because of the possibility of rain, wind or sudden changes in light.
If you absolutely must shoot outdoors, make sure you have a back-up plan in case of bad weather. Bring protective gear for your equipment, and have a plan B for moving the shoot indoors if necessary.
By anticipating the weather on the day of your Live Shopping event and taking the appropriate steps to manage lighting, you can avoid being caught out by changing weather conditions. Make sure you have a back-up plan in place and the right equipment to guarantee the success of your event, whatever the circumstances.
Check that all necessary equipment is in good working order before the day of the event. Make sure cameras, microphones, computers and other devices are charged, updated and ready for use.
Involving an external film crew means you don't have to focus on this, and can concentrate on the content.
As soon as you've scouted out the location, it's imperative to discuss the quality of the internet connection with the service provider if you're hiring one. Make sure the location has adequate internet infrastructure to support high-quality live streaming.
Even with a reliable Internet connection, unforeseen problems can arise. That's why it's essential to have a backup solution in place in the event of a connection failure. This can include using a back-up connection, such as a 4G/5G mobile network, or even switching to a satellite connection, such as Starlink, if available.
A live production requires perfect communication between the various players involved, and a clear definition of responsibilities. During a live shoot, unforeseen circumstances can easily disrupt the smooth running of the live event, so a clear chain of decision-making is essential to ensure responsiveness.
Create a detailed scenario for the Live Shopping event, taking into account the timing of each segment and the transitions between the different parts of the event.
Hold rehearsals with the animators and technical crew to make sure everyone is on the same wavelength and knows their role.
Consider backup solutions to deal with unforeseen technical problems. For example, keep spare batteries, extra cables and backup devices on hand in case of failure.
Have a contingency plan in case of Internet connection problems or hardware failure. Make sure your team is trained to react quickly and effectively when needed.
By following these tips and carefully planning every aspect of your Live Shopping event, you'll be able to anticipate and resolve potential technical problems, and deliver a quality experience to your audience. Good preparation is the key to success for any live event!