In 2020, France recorded over 1.84 billion e-commerce transactions. Now a mainstay of our shopping habits, it's essential for brands to offer different, innovative shopping experiences to appeal to increasingly demanding consumers.

‍

The rise of online shopping in France

The history of online shopping in France began in the 1990s with the appearance of the Minitel. Propelled by technical progress and the democratization of computer hardware, e-commerce has experienced explosive growth. Between 2000 and 2020, sales rose from 0.7 billion euros to 112 billion.

‍

‍
Towards a New Online Shopping Experience

Today, the challenge is no longer simply to offer a catalog of products, but to provide consumers with a different shopping experience. To achieve this, e-tailers are turning to tools such as UX design and conversational marketing, aimed at improving customer support during and after their purchase.

Immerse customers in the Brand Universe

To offer a fun, differentiated experience that encourages purchase, e-tailers need to immerse customers in a brand universe. Through loyalty programs, gamification and virtual stores, they can meet this need.

Live Commerce: Rethinking the Online Shopping Experience

Live Commerce, arriving on the French market in 2020, offers a new online shopping experience, similar to that of in-store sales. It combines all the elements of an in-store sales event with the convenience of online shopping.

According to Salesforce Research, 83% of consumers believe that the shopping experience is as important as the product itself. By offering an online shopping experience inspired by physical in-store animations, Live Commerce is seductive. Consumers benefit from an immersive, authentic and simplified shopping experience. For brands, it's an opportunity to boost performance. Live Commerce is a winning solution that deserves to be developed further!

Are you ready to explore this new form of online shopping? Find out how Live Commerce can transform your brand experience today.

‍