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Creating a successful theme song for your Live Shopping sessions
February 15, 2024
The credits are one of the first impressions you give to your buyers during your Live Shopping sessions. It must therefore be attractive, memorable and reflect the essence of your brand, without being annoying or too out of sync with your editorial line. A well-crafted introduction can captivate your audience, build excitement and anticipation, and encourage viewers to stay for the whole show. So it's crucial to devote attention to it to create the perfect credits for your Live Shopping.
Before you can create effective credits, you'll need to equip your teams with a clear understanding of your brand, your target audience and your e-commerce objectives. It's also important to take current design trends into account, so as to create credits that are both modern and relevant.
Creating credits for your Live Shopping is much more than just an aesthetic option: it's a strategic element of your Live.
First and foremost, it allows you to identify and stand out from your competitors and all the other content published online. By creating unique, recognizable credits, you reinforce your brand identity and grab your audience's attention from the very first seconds.
The credits also offer you an opportunity to captivate your audience by giving them a taste of what's to come. It can generate excitement and interest, encouraging viewers to stay engaged throughout your Live Shopping event.
What's more, creating your own credits is an effective way of recalling the concept of your live event and highlighting your products or services. It creates a coherent atmosphere and sets the tone for your online event.
On a practical level, your Live Commerce credits offer a fluid transition before the start of your broadcast, allowing a natural transition to the main content of the broadcast, and thus keeping your listeners waiting for the Live, notably with the display of the minutes remaining before the session.
There are several key elements to an effective theme song. First, it should include your brand name and logo, to establish brand recognition with your audience. Next, it should include a brief description or teaser of what viewers can expect from your Live Shopping. This can include information about the products you'll be showcasing, the special offers you'll be offering, or the guests you'll be entertaining.
In addition, effective credits should also include attractive visual and audio elements. This can include high-quality images or videos of your products, eye-catching animations, and upbeat or soothing music, depending on the mood you want to create for your Live Shopping.
Creating attractive credits requires both creativity and efficiency. It's important to keep in mind that your credits must be both entertaining and informative. It needs to capture your audience's attention, while giving them a clear idea of what they can expect from your Live Shopping.
It's also important to keep your credits short and concise. Too long credits can bore your audience and discourage them from staying for the rest of your Live Shopping. As a general rule, credits should last between 10 and 30 seconds.
Once you've created your theme song, it's important to evaluate it regularly to make sure it's effective. This means tracking and analyzing the performance of your credits, and adjusting and improving them based on feedback from your audience.
Evaluating the success of your generic is not a one-off task, but an ongoing process. Live Commerce trends evolve rapidly, and what's effective today may not be tomorrow. So it's crucial to remain flexible and agile in the face of change, and always look for ways to improve your generics.
Analyzing the performance of your credits is essential to understanding their effectiveness. This can involve tracking indicators such as the number of viewers who watch your credits to the end, the number of listeners who click on your products or offers after watching your credits, and your audience's comments and reactions to your credits.
By analyzing this data, you can gain valuable insights into what works and what doesn't in your generic, and use this information to increase its effectiveness.
Optimization and continuous improvement of your credits are essential to maintaining their effectiveness. This can involve making adjustments to your credits based on feedback from your audience and teams, testing different visual and audio elements, and keeping up to date with the latest trends in design and technology.
To inspire you and give you some ideas, Caast has selected several generics with different strategies and creations:
Boulanger relies on its star presenter and the fun, entertaining nature of its Live events, setting the tone right from the opening credits.
Cultura plays on its brand image to great effect.
Electro Dépot gives its Live information and sets up a meeting with its buyers.
Carrefour sets the mood for each theme with a questionnaire to keep shoppers waiting, as well as informing them of the time remaining before Live.