[ # 6 🎥 - K.'s Live Shopping tips] The difference between a show and a Live Shopping?

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So, it's quite simple. There really isn't one 😵 Live Shopping IS a show. We'll explain 👇

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Live Shopping is an interactive program

Unlike a delayed broadcast, Live Shopping offers the possibility to interact live with the brand or the community. The viewers are no longer simple spectators, they are also actors of the Live.

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A broadcast on your e-commerce site

Instead of having a TV broadcast, the show is live on your site. Imagine, you present your product and the product sheet appears directly on your consumer's screen. They can then learn about the product, ask questions and make a purchase without leaving the live experience.

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A longer diffusion time

Depending on the Live format you want to set up, the broadcast time is unlimited! 20, 30, 45, 90 minutes...As long as you bring value to your Live and your consumers, the possibilities are endless! It's up to you to make good use of it 😉

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If we had to summarize... 

A #LiveShopping is an immersive and interactive show. 

It allows you to speak up about your brand and keep control of it.

It allows the creation of original formats without time constraints.

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Are you convinced? All you have to do is : 

➜ imagine your Live;

➜ write it down;

➜ and realize it!

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🎬 Clap!

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