What resources are needed to implement a live shopping solution?

February 10, 2022

Live has become a must on social networks and is now invading the e-commerce world with live shopping. Entertaining and engaging, it's the new trend to follow. You want to start live shopping but you don't know where to start? Here are some keys to help you!

Live Shopping is not teleshopping 2.0!

1 -The live-commerce: on which fundamentals is the solution based?

A live shopping solution is based on two pillars: 

The first one is technological, since live commerce requires a broadcasting platform. It can be your e-commerce site or your social networks.

The second is marketing, it is based on :

  • an identified community with which you know how to interact, and which will bring traffic to your site, 
  • a strong brand image, which will give consumers confidence,
  • a good knowledge of the products and their uses in order to provide customers with the best possible support in their purchasing decision. 

It is possible to get started in live commerce with these basics. However, if you want to make the best use of this solution, other elements are essential.

2 - What are the essentials for setting up live shopping?

Before embarking on a live shopping session, it is important to prepare beforehand: 

  • Check that your website is functional, that your interface is pleasant and that the navigation is easy and fast;
  • Be present on social networks and create a community where you can communicate about your event;
  • Partner with private labels - to highlight attractive products - but also with influencers, who will give you the benefit of their recommendation power; 
  • Promote your event with pre- and post-broadcast teasings to arouse the curiosity of your community and generate engagement;
  • Rely on a specialized tool that will allow you to broadcast your live in good conditions while alleviating you of the technical constraints.

Once you have all these elements, you will need to prepare for the live broadcast:

  • Build the flow of your presentation and rehearse it to avoid missteps. To do this, choosing a seasoned presenter who is comfortable in front of the camera and knows the product to be presented is essential to convince your customers;
  • Have the right equipment to capture your intervention: webcam, microphone and quality computers, as well as one or more cameras;
  • Have a strong connection to be able to offer your audience a smooth and seamless viewing experience.

Are you ready? All you have to do is take the plunge!

3 - You do not have these elements: where to start?

If you don't tick all the boxes, here are a few ways to get started: 

  1. First of all, think about optimizing your website at the technical level (loading speed, responsive site...) but also marketing (SEO, content creation...) to offer a better user experience and boost the traffic of your e-commerce site;
  2. Analyze the trends and your business objectives to choose THE product to highlight during your live event; 
  3. Then, identify the best speakers to have the most natural and convincing presentation possible (in-house product specialist or influencer). Don't forget to choose the best network to broadcast your live show according to your audience: your own e-commerce site, Facebook, Instagram...
  4. Finally, choose a platform that is easy to use and that will allow you to capitalize on all your live events by facilitating, for example, the use of replay to enhance the value of the live event, but also by analyzing the performance of the live events in order to improve your performance; 
  5. You are now ready to create your event and promote it to your customers! 

In conclusion, live shopping is a great way to boost online sales and interact directly with your audience. To implement it, you'll need a live shopping platform, a content strategy, qualified staff, a good internet connection and a promotion strategy. By carefully planning these resources, you can ensure that your live broadcasts are successful and drive sales for your business.