Live Shopping, far from being a 2.0 version of teleshopping, has established itself as a veritable phenomenon on social networks and in the world of e-commerce. With its entertaining and engaging nature, it represents the trend to adopt. Thinking of getting into Live Commerce, but don't know where to start? Follow the guide!

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The foundations of Live Shopping

Understanding the pillars of Live Commerce

A Live Shopping system is based on two essential elements:

Technology: Live commerce requires a broadcast platform. This can be your e-commerce site or your social networks.

Marketing: It is based on :

• An identified community with which you know how to interact, a guarantee of traffic to your site,
• A strong brand image, to give consumers confidence,
• A good knowledge of products and their uses to support customers in their purchasing act.

While these basics are an excellent starting point, to maximize the effectiveness of this solution, other elements are essential.

Live Shopping must-haves

Before embarking on a Live Shopping session, it's important to prepare in advance:

• Make sure your website is functional, has a pleasant interface and is easy and quick to navigate.
• Be present on social networks to inform your community about your event.
• Establish partnerships with brand distributors and influencers to benefit from their recommendation power.
• Promote your event with pre- and post-broadcast teasings to arouse the curiosity of your community.
• Use a specialized tool to broadcast your live show with complete peace of mind and no technical constraints.

Once you have all these elements, prepare for the live broadcast:

• Build and rehearse the flow of your presentation to avoid missteps;
• Make sure you have the right equipment: webcam, microphone and high-quality computers, as well as one or more cameras;
• Make sure you have a high-performance connection for a smooth viewing experience.

Start Live Shopping Without All Elements

If you don't tick all the boxes, here are a few ways to get started:

• Optimize your website on a technical and marketing level to boost traffic to your e-commerce site.
• Identify the flagship product you want to highlight during your live event.
• Choose the best speakers for a convincing, authentic presentation.
• Choose an easy-to-use platform that facilitates replay and live performance analysis.

With these elements in hand, you're ready to create and promote your event!

Conclusion

Live Shopping is a powerful way to boost online sales and interact directly with your audience. To implement it, you need a Live Shopping platform, a content strategy, qualified staff, a good internet connection and a promotion strategy. By planning these resources, you can ensure the success of your live broadcasts and boost your company's sales. Ready to take the plunge? Contact us to find out how Caast can help your business reach new heights.

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