Shoppable video shorts: generating sales through video
May 31, 2023
The digital age has revolutionized the way we shop, with e-commerce becoming the norm.
In this ultra-competitive environment, standing out from the crowd is crucial. That's where video comes in. This visually appealing, interactive format captures consumers' attention, promotes engagement and increases your brand's visibility.
Video is expected to account for over 82% of all Internet traffic by 2023. Source Influencer Marketing Hub
Shoppable short videos go a step further, transforming engagement into direct purchase. By combining product demonstrations with instant purchasing opportunities, these videos facilitate the buying journey, boost conversion and amplify your e-commerce performance.
Whether you're an established company looking to optimize your e-commerce or a start-up looking to make a splash in the market, our support will help you maximize the impact of video and shoppable video shorts on your e-commerce strategy.
On the occasion of its famous bi-annual fashion show, the Etam brand presented its new 2023 collection of seaside looks live from an iconic terrace in Saint-Tropez. The event featured a catwalk show - broadcast live on Instagram, Tiktok and Etam's e-shop - a post-Live replay accessible from the dedicated (and branded) cruise show landing page, and a collection of "tableau de maître"-style video shorts arranged by color for easy browsing by Internet users. By digitalizing its fashion show, Etam has succeeded in bringing its products to life, making them accessible to the general public.
To mark the re-release of its famous century-old model, the Indian Sport Chief, Indian Motorcycle took to the roads of southern France to offer web users an ultra-inspiring motorcycle ride in a French Riviera atmosphere. A choice of content and format that made perfect sense in parallel with a Live Shopping broadcast live from Nice, from the brand's famous leadership. The Live Shopping storyline is enhanced by additional inspirational content, extending the experience by browsing the site.
At Cultura, there's a collection of shorts segmented by "tips & tutorials" dedicated to products from the Cricut brand. In an ultra-inspiring format, Cultura customers can see the products in action and click on the interactive zones to find out more about each item. True to the brand's DNA, these shoppable video shorts are a source of inspiration for brand aficionados, but also make creative hobbies accessible to beginners.
For its new ceremonial collection, Kiabi presents a collection of shoppable shorts, inspired by Live Shopping of the same name, to take us into a dreamlike world. This ultra-original Live concept enables the clips to be reused to create high value-added content that fits perfectly into the brand's Live universe. Viewers can see exactly how the garment is worn, by what type of body type, and then buy it directly thanks to the dynamically integrated product sheet. This complementary approach to Live offers an inspiring and engaging shopping experience while respecting the brand's commercial seasonality.
Would you like to integrate shoppable video sh orts into your e-commerce strategy? Here are a few simple steps to help you realize the full potential of this new format:
It's crucial to start by defining what you hope to achieve with your videos. Whether it's to increase brand visibility, inspire your community or sell your products, your goals will guide the rest of the process.
Carefully select the products you want to highlight in your videos. These could be best-sellers, new products, or products that need a boost. Don't hesitate to build your video strategy around specific themes: inspirational tutorials? Ambient videos that showcase your product in a high-end way? Focus on the details and benefits of a single product? The more you list all your needs, the more you'll be able to build a content factory, i.e. content that can live on all your social channels, direct marketing and e-commerce sites.
Ask yourself: what video content do I already have available?
Make the work easier for yourself and build on your Live concept to fuel your first collections of shoppable video shorts, and create a recognizable brand universe.you can reuse the replays from your Lives Shopping and thus extend the experience beyond the live broadcast date and energize your product landing pages. Just make sure the videos match your brand's aesthetic and the image you want to convey of your products, and you're done!
caast.tv makes it easy! Integrating shoppable video shorts into your e-commerce site requires no technical development or special video editing skills. The purchase buttons in the video are already connected to your order tunnel, as they support the same technology as your Lives Shopping. What's more, all your collections can be managed from your administrator account!
Once your videos are ready, promote them on your social media platforms, in your email campaigns, on your dedicated landing pages, and analyze the results to fine-tune your strategy!
.jpg)
In today's digital world, the visual is paramount. That's why shoppable short videos, or mini-shopping videos, are positioning themselves as a key tool for optimizing your e-commerce strategy.
Why this format? Simply because it combines captivating storytelling with instant purchasing. It's the perfect combination of emotional engagement and ease of use for customers.
By offering short, interactive videos, you place the product at the center of attention and increase the chance of converting the viewer into a buyer. Shoppable video shorts bring your products to life, offering a realistic demonstration of their use, giving them a tangible, human dimension.
What's more, this format facilitates the act of buying by reducing the steps between desire and purchase. With a single click, the user can go from discovering the product to owning it.
In this context, our support in developing their e-commerce strategy using shoppable video shorts is a must. This innovative method creates a memorable user experience, encourages engagement and can significantly increase conversion rates.
Embrace the visual commerce revolution. Shoppable video shorts are the future of e-commerce.