[ # 4 🎥 - K.'s Live Shopping tips] How to work well with a content creator?

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We saw in a previous video that community building is one of the key elements of Live Shopping, as it allows consumers to connect with each other and interact with the brand in real time. The consumer asks questions live and receives immediate answers from the brand or influencer. This creates a more personalized shopping experience and helps consumers make more informed buying decisions.

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However, we are often asked the question:

Should I ABSOLUTELY consider collaborating with influencers/content creators to ensure the success of my Live?

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So no. 

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 ❌ C𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐞𝐫𝐚𝐯𝐞𝐜 𝐮𝐧 𝐜𝐫𝐞́𝐚𝐭𝐞𝐮𝐫 𝐨𝐮 𝐮𝐧𝐞 𝐜𝐫𝐞́𝐚𝐭𝐫𝐢𝐜𝐞 𝐝𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐮 𝐧𝐞 𝐬𝐚𝐮𝐯𝐞𝐫𝐚 𝐩𝐚𝐬 𝐯𝐨𝐭𝐫𝐞 𝐋𝐢𝐯𝐞 ❌

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Especially if you don't have a clear idea of your goals or the expectations of your community.

Of course, their role will certainly be to provide a world, an engaged and receptive community, but don't rest all your efforts on their presence. If you want to engage your community, remember that they come first and foremost for you; for the information you can bring them as a brand and the experience you offer. When you're doing #LiveShopping and want to share the stage with an influencer or content creator, it's essential to reaffirm everyone's place:

➡️ The influencer is there for his authenticity and his area of expertise - that's why his community appreciates and trusts him.

➡️ The brand, on the other hand, is there to ensure the show - it is on it that the whole experience rests, whether it be in the presentation of its products or its branding.

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Ultimately the influencer is just the personification of the audience, the ✨glamorous✨ touch - The success of your Live relies on where you place your identity, your DNA and your value promise.

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To summarize

If you want to collaborate with a content creator, you need a well-defined and original Live concept, a format adapted to your community's expectations that promotes engagement, and always the presence of a facilitator who guarantees brand expertise. And as a bonus, a content creator who shares the same values as you; to offer a coherent and meaningful experience.

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Transcription

0:00 - We are often asked the question: should you consider collaborating with influencers in your Lives Shopping?

0:04 - Let's go!

0:11 - Hello, I'm Karine and I'm here to help you improve your Lives and today we're going to talk about influencers and influencers.

0:17 - Talents!

0:18 - You want to start this collaboration and you, in your head you tell yourself that the influencer will come with all his audience and guarantee you that your will be a success? 

0:28 - I'll stop you, we'll take stock.

0:29 - It's important to note that working with a content creator will not save your live.

0:34 - If you don't have a clear and precise idea of your program. The influencer is in it for the authenticity.

0:40 - You, you are there to give your consos an experience.

0:43 - It's up to you to think about your idea before you choose who to assign the roles to.

0:47 - Next, it's important to choose influencers who share the same values as you.

0:52 - It has to be consistent.

0:54 - Leave room for the authenticity of the content creator, that's his domain and that's why we love him.

0:59 - It's beautiful when it rhymes, it's his domain, but that's why we love him.

1:03 - If we're going to do a recap, we need a concept, a format, a host, and maybe some influencers.

1:10 - And we'll see you soon for more tips to improve your live shopping soon! 🎼 It's her domain, that's why we like her better.

1:19 - Admit the song wasn't essential 😆

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