[ # 3 🎥 - Live Shopping tips from K.] The importance of experience for successful Live Shopping - PART 3

‍Wesaw in a previous video that the presence of a host (or hostess) is the central element of your Live. Whether he or she is alone in front of the camera or on a set in duo mode (you remember, the naive candid and the expert), his or her presence is decisive to arouse and maintain the attention of your audience, convince of the qualities of the product and by side effect, increase sales and the average basket of your consumers. But that's not all! And what about your user's place in all this? The great advantage of Live Shopping is its immersive, authentic and, above all, interactive aspect. In this third and final part of "How to present your product during a Live Shopping event", we will talk about the importance of the experience. Let's get started!

‍

‍

‍1- Give your users the opportunity to take control of your Live

‍Aswe have seen above, the undeniable strength of Live Shopping is its interactivity with Internet users. Via the integration of polls in your scripting, exchange live with your audience and build the Live together."This new vacuum cleaner, do you prefer to see it in action on parquet or on carpet? Choose which one in the comments!" Giving your audience tools to express themselves is the best way to engage them, to show that you are listening to them; without filters and without fuss! And in doing so, keep them attentive until the end of the Live.

‍

‍2- Make the show participatory

‍Likemarketing gamification practices, the Quiz allows you to test your audience on the features of your product. By mnemonic effect, they will more easily remember the benefits presented and will be more likely to be 100% convinced.

‍

‍3- Write the rest of the story together.

‍Togo even further in the personalization of your Live, offer two or three possibilities of product presentation and read the live comments on the chat. This way, you improve your customer knowledge; their expectations and their possible use of your product. Don't forget, Live is a gold mine of customer information! To sum up, Live Shopping is an immersive, accessible, hyper engaging and ultra creative medium! Offer unforgettable moments to your customers and above all, make them love it: they are the ones who buy in the end, right?  

‍

See you in a future video for more Lives Shopping tips.

‍