How to communicate and promote your Live Shopping
The revenue generated by Live is calculated by multiplying the number of visitors by the conversion rate and the average basket. The calculation is therefore very simple: the success variable = the number of participants. If the success of your Live Shopping event is based on the number of participants, you need to communicate beforehand to titillate your audience so that they are there on the day. To help you in this mission, here are some tips to promote your Live Shopping.
Read the articleHow shoppable video shorts are transforming the retail world
Shoppable short videos are a growing trend that is transforming the retail world. These short videos allow users to discover products and buy them with a single click. Let's explore together how shoppable short videos work, why they are impactful for brands and how they transform the online shopping experience.
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