silence it caaste!
Paris, 2006. Pregnant with her first child, Anne-Laure Constanza discovers that it is difficult to dress well when expecting a child. She began to dream of elegant and comfortable clothing for pregnant women, to be worn both during and after the pregnancy. Rather than continuing to dream, Anne-Laure launched the first digital fashion brand in France, with one obsession: to offer a durable and desirable maternity wardrobe, at fair prices, ready to wear all the time and for a long time. Since then, Envie de Fraise has been revolutionizing maternity fashion, driven by the desire to accompany women through one of life's most beautiful and upsetting moments: motherhood! Pregnancy dresses, pregnancy jeans, pregnancy pants, nursing tops... In 15 years, their collections have been worn by hundreds of thousands of moms around the world, including many celebrities: Natalie Portman, Anne Hathaway, Bérénice Bejo, Gwen Stefani, Mila Kunis, Serena Williams...
"Live allows us to have interaction with our community, they are super responsive on social networks, including on our site to ask us lots of questions - where are our products made, are they comfortable, how can we wear them - these are pretty technical products so it's important for us to be able to explain the specifics to them, which makes them great maternity products; that's why we can produce this type of content and capitalize on it to better explain all our expertise." Yann Kerhuel, Brand Director
As the leading pure player in maternity clothing, Envie de Fraise wants to revitalize its digital presence and reaffirm its position as the leader in maternity wear. Despite the presence of two physical stores in Paris, in the 2nd and 17th arrondissements, the majority of the brand's sales are made on its e-commerce site. The brand therefore contacted caast.TV to start thinking about its digital strategy, while capitalizing on the commitment of our very active communities of customers
Envie de Fraise decided to set up a Live Shopping operation and approached caast.TV's technical and strategic support solutions to help them in this mission. Envie de Fraise's first Live Shopping event was carried out in 5 days: from briefing to technical deployment, through communication and rehearsals to D-Day. This first multi-broadcast Live Shopping event was a real success to present the different products of the brand: iconic models and essentials of the maternity wardrobe.
Through this new immersive format, we are going to meet those who are innovating and building the Live Shopping of tomorrow. Our goal, with your help, is to show that Live Shopping has changed the way retailers and brands interact with their customers, by allowing them to see and buy products live; while enjoying an exclusive and intimate moment with the presenters (retailer employees, content creators...) who guide them in their choice.
What you get when you request a 20 minute demo with Caast...
A personalized, in-depth demonstration based on your objectives. We'll show you how to integrate Caast into your site in less than 20 minutes
Live creation strategy and video content, your current position as a live shopping actor... we talk about it!
We listen to you and give you all the keys and insights you need to deploy your Live Commerce strategy