Discover Caast VS Bambuser: Which Live Shopping solution is right for you?
January 10, 2022
Caast and Bambuser share a similar technical approach, both offering dynamic integration via a JavaScript tag added to a page. However, one notable difference lies in the need to modify the page structure for Bambuser integration (adding images, buttons, etc.), whereas Caast offers, in addition to traditional integration, an "edit-less" integration that builds on the page's existing architecture, without requiring any changes. This saves marketing teams a considerable amount of time, without straining IT resources.
Both solutions make it possible to minimize the live stream while continuing to watch it, thanks to a reduced window at the bottom of the screen. In addition, Caast offers the possibility of installing customizable widgets directly on your e-commerce site's product sheets, enabling customers to access the live or replay from the product sheet thanks to a lightweight, robust script. This technical approach makes Caast a popular choice among leading French e-tailers (Carrefour, Fnac, Cultura, Boulanger, Sephora, ...).
Born in Sweden in 2007, Bambuser moved into Live Shopping in 2019, targeting mainly high-end customers in fashion and luxury. It offers not only "one-to-many" live shopping, but also "one-to-one", enabling personalized interaction between brand and customer.
As a "Made in France" solution, Caast targets a wider customer base, thanks to its flexibility and agile processes. Caast offers a turnkey solution, guiding you not only technically, but also in the organization and production of your lives. In addition to its in-house expertise, Caast mobilizes a network of partners for influencer sourcing, studio rental and live production. Its speed of deployment and competitive pricing are further advantages over its competitors.
Caast stands out for its vision that goes far beyond live events. By integrating widgets directly into product data sheets, Caast adds value to replays. These video contents energize the e-commerce site, prolonging the time spent on the site and encouraging purchase through a reassurance function.
Another advantage of Caast is its chat management. Questions asked during the live show are highlighted in a FAQ, remain available in the replay and allow it to be structured. Buyers can thus access the precise moment in the live chat when their question was asked, facilitating their purchasing decision.
With its comprehensive support, rapid integration and exclusive features, Caast stands out from Bambuser. If you're looking for a simple and effective way to get started in live shopping, Caast is a solution you should seriously consider.
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