Caast.TV digitalizes teleshopping for France Bleu Nord's "La Nouvelle Eco" program

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Every morning on France Bleu Nord, focus on the region's inventing and innovating companies. Now it's the turn of Antoine Leclercq, CEO of Caast.TV, to appear on Nicole BUYSE's program "La Nouvelle Eco".

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🎙 But first of all, what is Live Shopping?

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Nicole BUYSE, journalist for France Bleu Nord

"It's commercial animation live on the Internet. You're familiar with commercial animation: in a supermarket, salespeople sell you their sausage; on TV, they demonstrate that abdominal belt that makes you lose weight; live shopping is the same thing, but live on the web, with animators who are either influencers or brand experts who praise the latest food processor. Caast.TV helps these companies with their Live Shopping. Antoine Leclercq, CEO of the company, explains how it's done. "

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Antoine LECLERCQ, CEO OF CAAST.TV. 

"It's distributed in two different ways; either directly on the e-commerce site on which the products are sold, so today we'll be working with Cdiscount, Fnac, Darty or Boulanger, Electro Dépôt, Sephora, Petit Bateau and many others. 

In fact, we broadcast lives directly on their site, so what's interesting is that there's direct access to the basket; in other words, during the live, you can add the products you're interested in to your basket, and then go on to purchase them at the end of the live, so it works very well, and at the same time, we also have the possibility of broadcasting on social networks". 

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Nicole BUYSE, journalist for France Bleu Nord

"This can be on several social networks at the same time, and these Lives Shopping can be broadcast on the brand's partner sites. Viewers can also ask questions via chat and it can even be animated via a live competition game."

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🎙 But what exactly does Caast.TV do?

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For Nicole BUYSE, she can do 3 things: 

• First of all, we take care of all the technology, i.e. the actual integration on the e-commerce site concerned.
• Caast.TV then guides the customer in choosing the right service providers to produce these videos, i.e. the Live presenter (influencer or business expert attached to the brand), making sure that everything is ready before the Live starts, and above all anticipating since it's live. In short, we give you all the tips you need to make your Live a success.
• And finally, manage your entire Live Shopping project from A to Z.

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Antoine LECLERCQ, CEO OF CAAST.TV. 

"The aim is really to have the capacity to help our customers in an integral way."

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"Live Commerce isn't just about putting a solution on your site and then that's it; there's a lot of value in knowing how to showcase products well, how to capture the presentation well, how to broadcast it well. Our aim is to adapt to the customer's needs and provide a turnkey solution for the best possible presentations. 

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For Nicole BUYSE, it's a new dimension in retail promotion, and an opportunity, especially for brands with stores, to be more visible and attract new customers, without them having to leave their homes.

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To listen to the replay -> https://www.francebleu.fr/emissions/fb-nord-la-relance-eco/nord

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Caast.TV has already contributed to over 600 lives since it was founded two years ago, and boasts some 80 customers. Today, the company has 14 employees.

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