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By planning your e-commerce calendar around the key dates of the year, you can maximize your sales and capitalize on the highlights of the year for your e-commerce and position your Live Shopping sessions strategically.
With 2024 already underway, Caast provides you with a reminder of the year's important dates and how to make the most of them.
2024 is an eventful year for the e-commerce sector. Whether you're an established or budding online retailer, planning your calendar around these key dates can make all the difference to your business success. Here's a look at the highlights to come for the rest of the year:
French Days Spring (April 30 - May 7): French Days, an alternative to Black Friday, is the perfect opportunity to offer special offers and boost your sales.
Paris International Fair (May 1st ): Take advantage of this event to showcase your products to a wide audience.
Visit Retail Tech in Lille (May 16): Join us at EuraTechnologies for a special edition of La Retail Tech Thursdays, featuring inspiring talks and feedback on successful collaborations between major retailers and Tech startups.
Exhibition Viva Technology (May 22 to 25): This trade show dedicated to technological innovation is an opportunity to discover the latest trends and technologies in e-commerce.
BigBoss Summer Edition (June 7 to 9): Network with e-commerce decision-makers at this exclusive event.
Summer sales (June 26 to July 16): The summer sales are a crucial time to clear stocks and attract new customers with attractive promotions.
Amazon Prime Day (July 11 and 12): Take advantage of the excitement generated by this event to increase your sales on the Amazon platform.
Start of the Paris 2024 Olympics (July 26 to August 11): The Paris 2024 Olympic Games offer a unique opportunity to capitalize on the excitement surrounding this global event.
Back to School (September 2): Adapt your offer to meet the needs of parents and students during this back-to-school period.
Trade show Paris Retail Week (September 17 to 19, 2024): A must-attend event to meet the key players in e-commerce and discover the latest innovations in the sector.
Autumn French Days (September 27 to 30): A second opportunity in the year to offer special deals to your customers.
Event One to One Biarritz (October 3-5 ): Meet e-commerce professionals at this exclusive event.
October Amazon Prime Day: Take advantage of a second opportunity to increase your sales on Amazon.
Halloween (October 31): Create promotions and special offers to attract customers looking for themed products.
Trade show Tech for Retail (November 26 and 27): Discover the latest technologies for the retail sector.
Black Friday (November 29): One of the most important days of the year for online commerce, when consumers are on the lookout for bargains.
Cyber Monday (December 2): Take advantage of this extension of Black Friday to boost your online sales.
Green Monday (December 9): Another opportunity to offer special deals in the run-up to the festive season.
Holiday season: End the year on a high note with gift ideas and promotions for the festive season.
Take advantage of sales periods, such as French Days and summer sales, to offer attractive discounts on a selection of products, as well as to organize Live Shopping sessions with this theme. These special offers can attract new customers and win the loyalty of existing ones, while helping to clear stock.
Tailor your product assortment to upcoming events. For example, during the back-to-school season, highlight items such as school supplies, backpacks and electronic gadgets in your Live displays. Likewise, during Black Friday and Cyber Monday, offer discounts on the high-tech products most sought-after by consumers, or even take the opportunity to present new products to show how close you are to innovation.
Integrate Live Shopping into a multi-channel sales strategy to promote your special offers before and during key events, both online and in-store. Send promotional e-mails, use social networks to create buzz, and set up targeted online advertising to reach a wide audience.
To ensure a dynamic and positive customer experience, make sure your website is ready to welcome an influx of visitors during busy periods.
Before your Live Shopping event, optimize your site's loading speed, offer fluid navigation and ensure that the payment process is simple and secure. Avoid technical problems, too, by testing the equipment and location. Offer responsive customer service to answer questions and resolve customer problems quickly.
Closely monitor the performance of your Live Shopping, marketing and sales campaigns during key events. Analyze the data to identify what's working well and what can be improved, and adjust your strategy accordingly, as well as prepare for next year's edition.