[Live Shopping tips] How to prepare for French Days?

What are French Days?

French Days is the Made In France alternative to American Black Friday. Inaugurated in spring 2018 by six pioneers of French e-commerce, French Days returns every year, twice a year. The original founders of this special operation are Cdiscount, Boulanger, La Redoute, Darty, FNAC, Rue du commerce and Showroom Privé respectively.

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During French Days, from April 30 to May 7, 2024, retailers will be offering attractive deals under the slogan "Les French Days, les journées du pouvoir d'achat" ("French Days, the days of purchasing power").
As with all editions of French Days, the 6 initiators are inviting any retailers, physical or digital, operating in France, who wish to join the movement/
Each retailer will run these days independently, depending on their activities.

Prepare your Live Shopping in advance of French Days

Plan your Live Shopping

To avoid any faux pas or possible panic, it's important to plan your Live Shopping: date, time, filming requirements and any possible technical needs.

Communicating and promoting your Live Shopping event is another aspect not to be neglected: make an appointment with your potential customers and listeners to maximize your return on investment.

Take advantage of the buzz around French Days to stand out from the crowd.

Prepare your products

Whether these products are being launched or are part of your French Days theme, you don't want to find yourself in front of the camera and end up having to go to the warehouse to pick up your product to present. Prepare your products in advance: arrange them in an aesthetically pleasing way. And don't forget to know how they work and their features. If you don't know how to answer a question from the audience, ask the moderator to answer directly in the chat room. 

Test the equipment

Testing your equipment before your Live Shopping event is essential to ensure that the show goes off without a hitch. For example, you can test the sound and lighting produced by your equipment and products. From camera to microphone to lighting, all parameters need to be validated.

Don't hesitate to rehearse your Live beforehand and on the day of the broadcast, to detect and prevent any errors.

How do I get a good performance on Live Day?

Build suspense around your French Days offer

Even if the dates of French Days have been announced for a while now, create suspense around your offer, and give rhythm to your Live Shopping.

Start slowly, build up the suspense, and reach the climax of the Live. Bring those impulses back down, thanking the community and continuing to interact.

Interact with your audience

During Live, interact with your audience. Respond to comments, ask listeners questions. If, and only if, you're comfortable with a humorous tone, play along and dare to make jokes.

The more you interact, the more people will stay in front of their screens and want your products and services.

The Caast solution allows you to conduct live surveys with your customers

Take advantage of French Days and offer exclusive benefits

Offer exclusive benefits during French Days: discounts, gifts and other creative offers! It's a fun way to build customer loyalty.