Sephora's unique Live Shopping with Lady Gaga for its Haus Labs brand: A landmark event in the world of beauty

Sephora, Europe's pioneer of Live Shopping in Beauty, teamed up with celebrity singer Lady Gaga for her Haus labs cosmetics brand, hosted by renowned influencer NikkieTutorials, for an unmissable Live Shopping duplex.

Sephora, a major player in Live Shopping for cosmetics and beauty

Sephora is a long-standing player in Live Shopping for the cosmetics sector, with its own Sephora Live brand created for the occasion. Accompanied by Caast in their Live Shopping, Sephora seeks to innovate and humanize e-commerce in its Beauty sector and throughout Europe.

Lady Gaga performs live to promote her Haus Labs brand, available only at Sephora

When Lady Gaga launched her cosmetics brand, Haus Labs, she immediately captured the attention of the beauty world. Her unique style and commitment to self-expression made her brand a must-have for make-up lovers. The collaboration with Séphora for a Live Shopping event was a strategic and important step in launching her products in Europe.

A powerful Live strategy hosted by a star and an influencer

This Live Shopping event was particularly memorable for several reasons. Firstly, the presence of Lady Gaga brought excitement to the event. Her worldwide fame caught the public's attention and sparked great interest in her Haus Labs brand products, especially as her brand is only distributed at Sephora in Europe. In addition, the participation of NikkieTutorials, a renowned beauty influencer, added an extra dimension to the event. Her make-up expertise and ability to communicate with viewers helped make the Live even more engaging and informative.

This Live format is one of the recommended formats for an optimal Live: a prepared animation with a content creator and a celebrity, who know each other and therefore know how to interact with each other. What's more, thanks to Caast's multicasting capabilities, Sephora's Instagram account is able to acquire a larger audience.

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