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France's top Live Shopping sites for inspiration in 2024
February 19, 2024
Discover the top Live Shopping events in France between October 2023 and February 2023, as identified by Caast.
While Live Commerce helps to humanize e-commerce, it needs to be carefully thought out and prepared to guarantee its performance.
High-performance Live Shopping goes beyond simple product presentation to captivate your audience with an original, engaging concept.
This approach integrates interactive elements to encourage viewer engagement while maintaining a balance between entertainment and information.
Effective communication before, during and after the event, as well as proactive management of audience interaction, help create an immersive and memorable experience for all participants.
Discover our selection of the best Live Shopping events that meet these demanding criteria and offer a unique experience to their viewers.
Paul, Boulanger's flagship Live Shopping presenter, tests the Go Pro Hero 12 in real-life situations, offering an authentic demonstration. Competitions add a playful touch to this captivating broadcast.
Orange presents an in-store session at Paris Ternes, featuring Seb Erson, recurring host of their Live Shopping, a boutique advisor and a boutique expert.
An opportunity to discover the new features of the Samsung Galaxy S24 Series featuring Artificial Intelligence, and to take advantage of exclusive offers. Everyone presents their favorite AI feature for an enriching interactive experience. This Live Shopping event used the Caast Boost solution to be broadcast on 7 media, including Orange TV.
Carrefour proposed a special Black Friday Live Commerce with exclusive promotions and significant loyalty discounts. Games allow viewers to discover the products concerned, while interactive credits add an engaging dimension to the broadcast.
Presse-citron and Journal du Geek go head-to-head live to dissect the new products presented by Samsung at its Galaxy Unpacked, focusing on the Z flip 5 and Z Fold5 models. An interactive quiz and challenges put the two editorial teams to the test in a playful atmosphere.
Micromania offers monthly bargains, hosted in-store by one of its boutique advisors. This short Live Shopping session combines humor and efficiency for an entertaining and energetic experience.
Cabaia presents its new products with in-depth expertise from the presenters, who are themselves experts in the brand's product development. Competitions add a dose of fun to this interactive session.
Uniqlo offers in-store Live Shopping, with products worn by the presenter and models. A vertical format in line with the brand's shopper habits ensures an immersive experience.
A good Live product launch, as an example to follow.
Jules organizes a special Christmas Live in-store, with products worn by the presenter and models, and also a prize draw for gifts. Highlighting the store's gift bar, with products under 15 euros, adds a practical dimension to this festive session, ideal for "Secret Santa".
Printemps is offering a Valentine's Day-themed Live Shopping event, with several outfit concepts, menus and skincare routines for an all-encompassing shopping experience. The experience is enhanced by a strong theme sequence and a series of competitions.