Boost engagement during Live Shopping with surveys

Live Shopping has become a must-have trend for brands looking to engage their audience in innovative and interactive ways. One of the key features that makes Live Shopping a unique experience is the use of polls, in text and/or image format. How does this feature work, and how can it increase your audience's engagement? Let's find out together.

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Organizing a Live Shopping event offers a number of advantages. For consumers, it offers a more interactive shopping experience, allowing them to see the product in action, ask questions live and benefit from exclusive promotions without having to go anywhere. For brands, Live Shopping offers the opportunity to present their products in greater detail, boost customer engagement and increase sales on their e-commerce platforms.

Surveys are a great way to actively engage your audience. Not only do they gather valuable information about your customers' preferences and expectations, they also give them a voice. Surveys create a two-way interaction, reinforcing your viewers' sense of participation and belonging.

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What is a survey and how does it work? 

A survey is a mechanism for collecting opinions, preferences or comments on a specific subject. In the context of Live Shopping, surveys can be used to increase audience interaction, gather marketing information and improve the overall audience experience.

And it works quite simply. 

During Live, the brand poses a question to the audience and offers several response options directly in the chat: on the product presented, their consumption habits or even on entertaining subjects to maintain attention.

Participants can vote for their choice by clicking on the preferred option. Results are usually displayed in real time, allowing the audience to see how other participants have voted.

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Why are surveys valuable for Live Shopping?

Reinforce interaction and engagement

Instead of being passive, your audience actively participates by voting for their favorite product, giving their opinion or answering questions.

Proposing a question-and-answer game during your Live Shopping session is a great way to engage your audience! Ask questions about your products, brand or related topics, and reward correct answers with discounts, free products or points.

Collect marketing data

You can use surveys to identify the most popular products, understand your customers' preferences, or gather feedback. This information can help you refine your product offering and improve your e-commerce strategy.

Creating a sense of anticipation

For example, you can organize a vote to determine which product will be presented later in the Live, or make your audience guess the price of a product before revealing it. These moments of suspense can make your Live Shopping session more memorable, and encourage viewers to stay until the end.

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When and how to integrate surveys into a Live Shopping session

• At the start of Live: A survey can be used to gauge participants' expectations and preferences, or simply to break the ice.
• In the middle of Live: Introducing a survey mid-session can help maintain engagement, gather opinions on the products presented, or guide the rest of the presentation according to audience preferences.
• ‍Towards theend of the Live: a final survey can provide valuable feedback on the Live, help understand what participants liked and disliked, and identify improvements for future Lives.

How to design effective survey questions

• Make questions relevant: Survey questions must be relevant to the Live Shopping session. They can relate to the products presented, the Live experience or the audience's preferences. Let your imagination run wild!
• ‍Makethe survey interactive: To increase engagement, the survey must be interactive. Participants should be able to vote easily and see the results in real time.
• ‍Makethe survey entertaining: A survey should be an entertaining moment! The wording of the questions can include a touch of humor and give a more dynamic tone to the whole Live.
• ‍Usesurvey results: Survey results should not be ignored. They can be used to guide the rest of the Live, discuss topics of interest or adjust the sales strategy. In short, add value to your Live!

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Measuring the impact of surveys on customer engagement

Survey follow-up indicators

‍Survey participation rate: This indicator measures the percentage of participants who completed a survey in relation to the total Live audience. A high participation rate indicates that the survey generated interest and was an effective engagement lever.

‍Average response time: Average response time is the average time it takes a participant to complete a survey. A short response time may indicate a high level of engagement.

‍Thenumber of comments: comments posted following a survey can be a valuable indicator. They not only measure engagement, but also provide qualitative information on customer reactions.

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Analyze the impact on sales

To take this a step further, you can also analyze the impact of surveys on sales. For example, you can track the sales of specific products mentioned in surveys, and see whether an increase in sales coincides with the release of the survey.

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Case studies : Cultura 

To host their latest Cricut Live Shopping event, Cultura implemented a poll feature to interact with its audience and find out a little more about their use of the product. As the Cricut community is very active, and blogger Anne-Sophie (from the blog jecrééjecut) is the brand's ambassador, also benefiting from a committed and loyal community, the survey feature found its rightful place in this Live based on demonstration and cross-sell. 

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In conclusion

Surveys are a valuable tool for boosting engagement during Live Shopping. They are not only a means of direct interaction with your audience, but also a rich source of marketing insights. The interactive aspect of surveys creates a dynamic, participative online experience, making the consumer an actor rather than a mere spectator.

Brands have every interest in using surveys to personalize the shopping experience, tailor their offer to audience expectations, and create a real bond with their customers. Thanks to surveys, Live Shopping is no longer just a sales experience, but becomes a real conversation between the brand and its customers.

So don't hesitate to integrate surveys into your Live Shopping sessions. It's a small investment that can have a big impact on your audience's engagement and, ultimately, on your sales. You'll be creating real added value for your customers and setting yourself apart from your competitors. The era of participative Live Shopping is here - seize the opportunity!

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