Why promote your Live Shopping

Promoting your Live Shopping is a key factor in ensuring the performance of your session, not only in terms of guaranteed audience, but also in terms of visibility in relation to your competitors.

Firstly, it allows you to reach the widest possible audience, giving instant visibility to your products or services.

Your audience is made up of buyers: promoting your Live Shopping well can increase your sales by stimulating the impulse to buy through live demonstrations and exclusive offers. Finally, it strengthens your online presence by generating authentic and engaging video content, improving your visibility on social media platforms and increasing your credibility with consumers. In short, promoting your Live Shopping is an effective way to expand your audience,increase sales and strengthen your online presence, while offering an interactive and memorable customer experience.

What is a Live Shopping promotion plan?

A Live Shopping promotion plan is a detailed strategy for effectively promoting a Live Shopping session to the target audience. To implement a Live Shopping promotion plan, a retailer must :

1. Define your objectives: It's essential to clearly define the objectives of the Live Shopping session, such as increasing sales, engaging the audience, boosting brand awareness, etc.
2. Identify your target audience: Next, it's important to precisely identify the audience for the Live Shopping session, so you can tailor your promotional messages accordingly.
3. Create teaser content: Develop captivating teaser content to engage the audience prior to the Live Shopping session. This can include promotional videos, intriguing images, social network announcements, e-mail marketing, etc.
4. Communicate on social networks: Use your social networking channels to promote Live Shopping and generate engagement. Announce the date and time of the event, share previews of upcoming content, interact with your audience and answer their questions...
5. Incentives with special offers: Create special offers or exclusive incentives to encourage viewers to participate in the Live Shopping session. This can include discounts on featured products, gifts with purchase, competitions, etc.
6. Schedule reminders: Schedule regular reminders before the Live Shopping session to keep the audience engaged and ensure that viewers are informed about the upcoming event.
7. Tracking and analysis: Finally, be sure to track the performance of your Live Shopping promotion plan and analyze the results to identify what worked well and what can be improved for future sessions. Use this information to adjust your promotional strategy in the future.

The essential elements of a successful Live Shopping campaign

To run an effective promotional campaign for Live Shopping, several elements are essential to attract and engage your target audience.

Firstly, a captivating teaser is essential to build interest and anticipation around your event. Use enticing video clips, eye-catching visuals and intriguing messages to give a taste of what your audience can expect at the Live event.

Social networks are a powerful tool for promoting your Live Shopping event. Use your social platforms to share teasers, announcements, behind-the-scenes and reminders about the event. Also encourage your followers to share and invite their friends to participate.

Your Live's identity will play a crucial role in its promotion. Make sure the theme, tone and style match your brand and target audience. Create a coherent, engaging atmosphere that reflects your values and aesthetic.

The recurrence of your host or team in the teaser can also help strengthen the connection with your audience. Viewers will be more likely to return to follow future Lives if they recognize and appreciate familiar faces.

It's also a good idea to boost your promotional campaign with special incentives such as exclusive offers, gifts or discounts for Live Shopping participants. These incentives can encourage more spectators to participate and interact during the event.

Finally, to maximize the impact of your campaign, consider combining your Live Shopping with your ongoing marketing operations. Take advantage of key events such as Black Friday, new product launches or competitions to create synergies and strengthen the appeal of your Live. This integrated approach will optimize your efforts and reach a wider, more engaged audience.

Our top promotional plans

Orange Live Shopping for the latest Samsung smartphones

Orange has been Live Shopping with Caast since 2022. To communicate on their Live Shopping on the latest Samsung Galaxy smartphones, Orange has planned a major Social Media campaign.

The promotion of this Orange Live Shopping includes three teaser videos, filmed with regular presenter Seb Erson, a specialist consultant, and the announcement of a major competition. This campaign is broadcast on the brand's social networks, such as Facebook and Instagram.

For this Live, Orange called on Caast Boost to increase the audience for its Live and complete its promotional campaign. This solution enables the Live announcement to be broadcast on media sites, in order to gain visibility and increase the audience for Live Shopping.

Boulanger: regular and enhanced Live Shopping

For each of its Live Shopping events, Boulanger produces Teasers, with their usual presenter, broadcast on social networks and on the Boulanger website.

The Boulanger website page then allows you to sign up for a Live Shopping SMS reminder.

Boulanger guarantees that its Live Shopping events will be well-promoted thanks to their regularity: the brand meets its customers every Thursday evening, with an approach that combines technology and entertainment.

Center Parcs mobilizes its customers and prospects ahead of Live Shopping

For its March Live event to mark the opening of Spring, Center Parcs mobilized customers and prospects with Social Network posts featuring its recurring entertainers.

The Social Media strategy is complemented by emailing its customers and newsletter subscribers to guarantee a qualified and representative audience.

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Sephora teases the launch of the Haus Labs by Lady Gaga brand

This launch of Lady Gaga 's brand was promoted by Sephora on its Social Networks, with some important planning: Live Shopping was scheduled for the day after the brand launch with influencers, including Nikkie Tutorials, who present this Live Shopping.

In this way, Sephora creates a series of events to raise brand awareness and encourage consumers to try out the new products.

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Bayard Jeunesse, pioneer of Live Shopping in publishing

Bayard Jeunesse relied on comprehensive digital communication for its first Live Shopping event. In addition to posts on the social networks, with a particular focus on Facebook, the preferred channel of its target audience, it created an event on this social network.

This communication strategy also includes the use of Live with Shorts, broadcast on Instagram and Facebook, and replay broadcast on social networks.